Useful tips to take note
- A business card is your introduction to potential clients and prospects. Hence, it should present a professional image to make a lasting positive first impression.
- Depending on the nature of your business, you might want to choose different colour schemes, themes or designs which are more suited for your business.
- Ensure you maintain a minimum size for your typography to maintain legibility. You could also try to accentuate your name or important contact information by making it slightly bigger or bolder than the rest of your information.
- Consider the key information you want to include, for example the name, phone number, email address or even QR Code, then work your design around presenting this information in a creative way.
- Keep your card clean and uncluttered by being thoughtful about what information you include, as well as how you include it.
- In order to maximize your business card to its fullest potential, try using the back for supplemental branding or messaging.
- Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business seem more professional.
- Don’t use borders in your card design. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% completely precise. A perfectly symmetrical border on your screen may come out lopsided, thanks to minute movements in the printing machine. We recommend leaving a 3mm Bleed – an area the same colour as the background – around the edges of your card, purely for this reason.
- The total CMYK value that we recommend for the artwork should not be more than 240%. Minimum line thickness is 0.5 pt.
- Ensure font size is at least 7 pt; very small text may look good on screen but may not be legible when it is in name card dimensions